Posts
Groups are a great thing. Groups give a sense of belonging. Groups are a reference point for getting recommendations and assistance.
Different social networks seem to have different group paradigms, but the underlying assumption of all the social network "groups" seems to be that there is a leader and then there are joiners. The paradigm also seems to assume that the joiners will come on a "pull" basis to check out what is happening with other group members. This paradigm is vastly inferior to a listserv (think yahoogroups) where anyone can post to a group. In fact, it's even inferior to blogs, which I can at least get in my RSS feed. Yes, the truth is that Facebook and Ning groups suck. Now LinkedIn is following suit. I haven't joined a group there yet, but let's just say I don't have any great expectations.
The one real use of Facebook Groups is to find more friends you know and attach names to faces. So you join a group, let's say the Digital Eve Israel Group. Now you can see the actual faces of all the women you've been e-mailing for over 5 years on the list. You can "friend" them and then you seem really well-connected. Yay! Not.
Now if you join the Tel Aviv Rollers group, that is really useful because you see these guys ever week but for the life of you can't remember their names. Yay! Only they look totally different in their pictures than they do in RL and half the time it's no use. But the other half, Yay! Not.
I mean, it's not totally useless, but it's hardly what I would call a "group" in terms of allowing you to communicate with other members of the group. It's amazing that an application that Yahoo has gotten so right for so long is completely mysterious to the builders of social networks. A group is where you communicate among the group, not an announcement list where only the administrator can send something to the group.
On Yahoo or Google groups, anyone can send a message to the whole group. On Yahoo there is a group calendar, so all events are in one location. As a list member, you are informed when anyone uploads files or pictures to the group. This way, whenever anything happens in the group, you, a member, are notified.
On social networks, the groups are just kind of there. You can post on various boards (discussion, wall, etc.), but you aren't informed when someone posts on the board. So if I have a great event going on in Hod Hasharon, and I want to inform the 1000 members of the FB Hod Hasharon group, I can post there, but most of them don't check the discussion groups regularly, so none of them will know. The only person who can actually send to the whole group is the group administrator.
One of my associates, Sharon Weshler, has a group where he sends out weekly announcements of what is happening on the group. You shouldn't have to do that. Your group should inform you in some way, preferably a configurable way. You could choose to get a weekly update from Ning or Facebook, or you could get on-the-fly updates through your RSS reader.
I've administered and led a lot of groups. No matter what group I've been a part of, virtual or real, the power of the group is in the GROUP, not concentrated in the leader. A great leader is one who delegates and leverages the strengths of the group members. So far, none of the community sites I've seen have put together the right paradigm for allowing great leaders to do this.
Sunday, August 3, 2008
Tuesday, July 22, 2008
How to Succeed Failure
Most of the projects we set out to do end up as failures.
Today is the last day of the Self Expressions and Leadership Program I've been doing, and one of the most important skills I gained was not just to measure the results in my work, but to measure the results in all of the projects in my life, and to be able to look those results in the eye and call them what they are. Often, what they are is a failure, or at least a partial failure, when compared to the original intention of the project.
So my project to have the teens in my city create and perform a Broadway-style musical has now been distilled to the possibility of a once-a-week activity for 5 weeks in cooperation with the city. On the one hand, that's not any where near what I envisioned. On the other hand, it is something, and it's something that wouldn't have happened otherwise. Furthermore, I've gotten closer with a number of parents in the patrol, been able to help them out with some personal stuff in a number of instances, and several parents who hadn't participated began to participate. Also, as a side effect, some interesting things are happening for me in local politics.
The same thing is going on with almost all of the other projects in our course. A few happened as envisioned, but most of them turned out either smaller in scope or different than planned. All of them had similar side effects in the communities and for the leader of the project.
If you look at your life, you'll probably see similar results. You set out to have a great relationship with your kid, or a specific partner, or a particular job or salary, or start a startup. Most of the time, you didn't get exactly what you set out to get, when you set out to get it.
But you got something.
So then the question is, if you know you are going to fail, or get less than what you set out to get, how do you set out to your project in the first place?
It seems obvious to me that if you want to get what you want, you have to set out with a much, much bigger goal and a plan to reach that bigger goal. (It's not enough to set the goal, obviously, you need to start executing some plan.)
Today is the last day of the Self Expressions and Leadership Program I've been doing, and one of the most important skills I gained was not just to measure the results in my work, but to measure the results in all of the projects in my life, and to be able to look those results in the eye and call them what they are. Often, what they are is a failure, or at least a partial failure, when compared to the original intention of the project.
So my project to have the teens in my city create and perform a Broadway-style musical has now been distilled to the possibility of a once-a-week activity for 5 weeks in cooperation with the city. On the one hand, that's not any where near what I envisioned. On the other hand, it is something, and it's something that wouldn't have happened otherwise. Furthermore, I've gotten closer with a number of parents in the patrol, been able to help them out with some personal stuff in a number of instances, and several parents who hadn't participated began to participate. Also, as a side effect, some interesting things are happening for me in local politics.
The same thing is going on with almost all of the other projects in our course. A few happened as envisioned, but most of them turned out either smaller in scope or different than planned. All of them had similar side effects in the communities and for the leader of the project.
If you look at your life, you'll probably see similar results. You set out to have a great relationship with your kid, or a specific partner, or a particular job or salary, or start a startup. Most of the time, you didn't get exactly what you set out to get, when you set out to get it.
But you got something.
So then the question is, if you know you are going to fail, or get less than what you set out to get, how do you set out to your project in the first place?
It seems obvious to me that if you want to get what you want, you have to set out with a much, much bigger goal and a plan to reach that bigger goal. (It's not enough to set the goal, obviously, you need to start executing some plan.)
Monday, July 14, 2008
Kung Fu Video
One boring afternoon in high school, hanging out in a friend's backyard, someone, I think it was Eric Pullier (maybe it was Andrew Goldman, but I'm not attempting to Google someone with that name), came up with the idea of filming a Kung Fu movie with a home video camera. We filmed a few scenes, which was both memorable and entertaining. I don't recall that we finished the film, but Eric seems to have done alright.
That was more than 20 years ago, when creating your own independent film was just a dream for a bunch of high-schoolers. Now my kids walk around the house with my mobile device, filming the cats and disappearing magic acts. We can publish anything we want to YouTube, as soon as I can figure the right resolution on the mobile device (it comes with 3 built-in resolutions, every time you film, apparently).
The online content catching my attention lately isn't the home-made, YouTube type. Two major trends have emerged, trends that make it hard to imagine paying for content in the future.
One trend is entertaining propaganda. Corporate advertising is one example, but increasingly you get clever people entertaining you with important messages. The Story of Stuff is one of my favorites, because, honestly speaking, it doesn't say much I don't know; it would be faster for me to read in text; but it's still entertaining and I watched it all the way through, and showed it to my kids.
The other trend is independent filmmakers are creating content. Some of them are hoping to get funding or looking to merchandising. To some degree, watchers have become tolerant of buffering, and an advert or two before or after a program is no more intrusive than the adverts on commercial television. Everything from worldwide live television to independent films is available free.
What all of this means is that entertainment is becoming more and more free. The concept that the digital world is becoming totally free is relatively mainstream these days with Chris Andersen writing a book about it.
I know a fair number of people who are trying to make a living or raise money for various ventures involving video or animation. I have to wonder about that. I'm not saying video can't make money. In fact, my searches came up with clear advice on how to monetize video on the net. But it's not easy these days.
What's happening with video is pretty much the same as is happening with all kind of art. A lot of people in my family are artists, as in painting and sculpture. They create these works of arts primarily for themselves and their families, as a form of self expression. You know, like people who write poetry for themselves and never publish. All of these fairly talented artists make a living doing something else, and they create art for pleasure.
We've been seeing packaged and popular art, video and music, for so long that we've forgotten that developing art as a form of income is a relatively new invention. Throughout most of human history, the primary form of entertainment was music or storytelling that people made up for themselves and their neighbors. Few and fortunate were the artists and performers who found a patron or made a living from it.
The movie and music industries may find themselves horrified by the idea that anyone can produce a movie or music, and that there will be an increasingly smaller market for their wares, but truthfully, for most of human history, that's how it's been.
Modern society is global, meaning that some media will continue to be global. A small proportion of movies and music will still reach very large audiences, becoming the foundation of our common culture. Increasingly, however, our communities will be creating their own media, bonding our closer ties at the expense of some of the broader ones.
That was more than 20 years ago, when creating your own independent film was just a dream for a bunch of high-schoolers. Now my kids walk around the house with my mobile device, filming the cats and disappearing magic acts. We can publish anything we want to YouTube, as soon as I can figure the right resolution on the mobile device (it comes with 3 built-in resolutions, every time you film, apparently).
The online content catching my attention lately isn't the home-made, YouTube type. Two major trends have emerged, trends that make it hard to imagine paying for content in the future.
One trend is entertaining propaganda. Corporate advertising is one example, but increasingly you get clever people entertaining you with important messages. The Story of Stuff is one of my favorites, because, honestly speaking, it doesn't say much I don't know; it would be faster for me to read in text; but it's still entertaining and I watched it all the way through, and showed it to my kids.
The other trend is independent filmmakers are creating content. Some of them are hoping to get funding or looking to merchandising. To some degree, watchers have become tolerant of buffering, and an advert or two before or after a program is no more intrusive than the adverts on commercial television. Everything from worldwide live television to independent films is available free.
What all of this means is that entertainment is becoming more and more free. The concept that the digital world is becoming totally free is relatively mainstream these days with Chris Andersen writing a book about it.
I know a fair number of people who are trying to make a living or raise money for various ventures involving video or animation. I have to wonder about that. I'm not saying video can't make money. In fact, my searches came up with clear advice on how to monetize video on the net. But it's not easy these days.
What's happening with video is pretty much the same as is happening with all kind of art. A lot of people in my family are artists, as in painting and sculpture. They create these works of arts primarily for themselves and their families, as a form of self expression. You know, like people who write poetry for themselves and never publish. All of these fairly talented artists make a living doing something else, and they create art for pleasure.
We've been seeing packaged and popular art, video and music, for so long that we've forgotten that developing art as a form of income is a relatively new invention. Throughout most of human history, the primary form of entertainment was music or storytelling that people made up for themselves and their neighbors. Few and fortunate were the artists and performers who found a patron or made a living from it.
The movie and music industries may find themselves horrified by the idea that anyone can produce a movie or music, and that there will be an increasingly smaller market for their wares, but truthfully, for most of human history, that's how it's been.
Modern society is global, meaning that some media will continue to be global. A small proportion of movies and music will still reach very large audiences, becoming the foundation of our common culture. Increasingly, however, our communities will be creating their own media, bonding our closer ties at the expense of some of the broader ones.
Sunday, July 13, 2008
ככה לא בונים חומה
Not everything translates.
In case you've been wondering, I've been light on the blogging because of an extended tri
p to the States for both business and pleasure. It started with NXTcomm and ended with my sister's getting married. Here is my sister Sara and Brett, my new brother-in-law. They smiled like that practically the entire time I spent with them.
Sara and Brett decided to build their home on some land out in the Catskills. Meanwhile, they are living in a rickety trailer. While visiting we stayed in a pop-up camper we borrowed. Other friends and family stayed in various places, including inside the trailer, in an array of tents on the grounds of the farm, and I don't know where else. Some mornings I woke up and couldn't find all the people I knew had gone to sleep there the night before. By mid-day everyone emerged, but it's still a bit of a mystery to me where they had been all night.
Since it's taking a while to get the building permits for their house, Brett has taken on a number of other useful projects, like clearing the future driveway and the future space for the
home. He's upgraded the barn, and started building a stone hen house. So when we got up there, there was plenty of barn-painting, cement-mixing, and other stuff to do. And there were plenty of us to do it. Almost all of these people in this picture were staying in tents, pop-ups and the trailer at some time during the week. At some points there were 16 of us, so there was plenty of work just making food and cleaning up after eating (There's no dishwasher and we tragically out of paper plates for a few meals.) Oh, and we were organizing the last details of the wedding, too.
The most intensive job was building the hen house. I have never heard of a stone hen house, but Brett dreamed it up and everybody got involved. You know, for people like me, who produce things like blogs, there really is nothing to compare with the satisfaction of creating an actual solid thing out of stone. Unfortunately, joint injuries prevented me from taking active part in that activity, but I got a good shot of my kids, nephew and brother doing it.
Brett's brother, Brad, spent many a day on this project, happily. When the friends of Sara and Brett came up to the farm, they also pitched in building as well as painting the barn.
I looked for some good pictures of myself among the many taken by myself and family members. I chose this one for this blog, because it is a testament to my and my fam
ily's ability to express skepticism in any situation. Here we are, dressed to the hilt, in one of the most beautiful settings imaginable, rehearsing the wedding. My daughter, my brother, and I have the unmistakable look of disbelief and suffering, despite having faith and enjoying ourselves.
I've been involved in a number of community projects, as you, my faithful followers, probably know. One of the main secrets to successful projects (of which my last one was not) is to get other people on board. No matter how ridiculous or enormous the project, if you can get enough people on board, you can get the project completed. How else can you explain landing on the moon? How ridiculous was that?(I know it's unpatriotic to say so, but to this day, I am not sure exactly how useful the moon-landing activity was.)
Brett is exactly the kind of person who could get people to think that landing on the moon is a good idea, or that it makes sense to build a hen house from stone, or that the barn must be red because brown just isn't good enough. He doesn't convince anyone of anything. He's not slick in any way. He's just a guy who believes. He isn't skeptical and he never puts down an idea. He believes it's going to be fun, and, in fact it is. Everybody had a blast.
This vacation helped remind me of the importance of the kind of optimism and love of life that is necessary to achieve truly great results. Hey, if nothing else, I have to drop the attitude just so I can have some decent photographs of myself.
In case you've been wondering, I've been light on the blogging because of an extended tri
p to the States for both business and pleasure. It started with NXTcomm and ended with my sister's getting married. Here is my sister Sara and Brett, my new brother-in-law. They smiled like that practically the entire time I spent with them.Sara and Brett decided to build their home on some land out in the Catskills. Meanwhile, they are living in a rickety trailer. While visiting we stayed in a pop-up camper we borrowed. Other friends and family stayed in various places, including inside the trailer, in an array of tents on the grounds of the farm, and I don't know where else. Some mornings I woke up and couldn't find all the people I knew had gone to sleep there the night before. By mid-day everyone emerged, but it's still a bit of a mystery to me where they had been all night.
Since it's taking a while to get the building permits for their house, Brett has taken on a number of other useful projects, like clearing the future driveway and the future space for the
home. He's upgraded the barn, and started building a stone hen house. So when we got up there, there was plenty of barn-painting, cement-mixing, and other stuff to do. And there were plenty of us to do it. Almost all of these people in this picture were staying in tents, pop-ups and the trailer at some time during the week. At some points there were 16 of us, so there was plenty of work just making food and cleaning up after eating (There's no dishwasher and we tragically out of paper plates for a few meals.) Oh, and we were organizing the last details of the wedding, too.
The most intensive job was building the hen house. I have never heard of a stone hen house, but Brett dreamed it up and everybody got involved. You know, for people like me, who produce things like blogs, there really is nothing to compare with the satisfaction of creating an actual solid thing out of stone. Unfortunately, joint injuries prevented me from taking active part in that activity, but I got a good shot of my kids, nephew and brother doing it.Brett's brother, Brad, spent many a day on this project, happily. When the friends of Sara and Brett came up to the farm, they also pitched in building as well as painting the barn.
I looked for some good pictures of myself among the many taken by myself and family members. I chose this one for this blog, because it is a testament to my and my fam
ily's ability to express skepticism in any situation. Here we are, dressed to the hilt, in one of the most beautiful settings imaginable, rehearsing the wedding. My daughter, my brother, and I have the unmistakable look of disbelief and suffering, despite having faith and enjoying ourselves.I've been involved in a number of community projects, as you, my faithful followers, probably know. One of the main secrets to successful projects (of which my last one was not) is to get other people on board. No matter how ridiculous or enormous the project, if you can get enough people on board, you can get the project completed. How else can you explain landing on the moon? How ridiculous was that?(I know it's unpatriotic to say so, but to this day, I am not sure exactly how useful the moon-landing activity was.)
Brett is exactly the kind of person who could get people to think that landing on the moon is a good idea, or that it makes sense to build a hen house from stone, or that the barn must be red because brown just isn't good enough. He doesn't convince anyone of anything. He's not slick in any way. He's just a guy who believes. He isn't skeptical and he never puts down an idea. He believes it's going to be fun, and, in fact it is. Everybody had a blast.
This vacation helped remind me of the importance of the kind of optimism and love of life that is necessary to achieve truly great results. Hey, if nothing else, I have to drop the attitude just so I can have some decent photographs of myself.
Tuesday, June 24, 2008
On the road again
Over the last 2 weeks I've been in more airports than I care to count. At half of them, my bag didn't pass the X-ray screening and I've been subjected to having a gloved guard go through the contents of my bag. I had a few giveaways from NXTcomm there. The freebie disk-on-key was suspicious, but apparently a melted chocolate bar does not count as a liquid.
On the one hand, I understand these people are here to protect us. On the other hand, does baby formula really pose a security threat? We all know the answer, and we all put up with it because we know that even if they have prevented one terrorist attack, it has all been worth it.
But have they?
I've done a bit of online searching, and the TSA is very good about posting all of their amazing successes here. Not one of their glorious press releases cites catching or preventing a terrorist attack, unfortunately. But did you know that they confiscated 13 million prohibited items over the course of a year? That includes my bottled water from one of the legs of my trip. YOu know, if they did consider melted chocolate bars as liquid, I bet they could at least double the number of confiscated items.
Honestly, I personally don't mind the delays. I do believe there should be some level of screening. But it needs to be rational and human. I found it fairly humiliating to have a guy with gloves asking me if there was anything sharp that could pop out of my bag and endanger him when he opens it. I found it offensive watching them search families with small children and take away their baby formula. Traveling with a baby is hard enough as it is.
I'm still waiting to hear about the apprehension of one terrorist disguised as a mommy with a baby to justify all this. But there are zero. After 5 years of no baby terrorists, perhaps it's time to rethink the policy.
On the one hand, I understand these people are here to protect us. On the other hand, does baby formula really pose a security threat? We all know the answer, and we all put up with it because we know that even if they have prevented one terrorist attack, it has all been worth it.
But have they?
I've done a bit of online searching, and the TSA is very good about posting all of their amazing successes here. Not one of their glorious press releases cites catching or preventing a terrorist attack, unfortunately. But did you know that they confiscated 13 million prohibited items over the course of a year? That includes my bottled water from one of the legs of my trip. YOu know, if they did consider melted chocolate bars as liquid, I bet they could at least double the number of confiscated items.
Honestly, I personally don't mind the delays. I do believe there should be some level of screening. But it needs to be rational and human. I found it fairly humiliating to have a guy with gloves asking me if there was anything sharp that could pop out of my bag and endanger him when he opens it. I found it offensive watching them search families with small children and take away their baby formula. Traveling with a baby is hard enough as it is.
I'm still waiting to hear about the apprehension of one terrorist disguised as a mommy with a baby to justify all this. But there are zero. After 5 years of no baby terrorists, perhaps it's time to rethink the policy.
404 people
Last week I was at the communication industry's largest event, NXTcomm. Again, I was surprised at how few of my colleagues are available by doing an online search and that some of them don't seem to use any social networking tools.
I keep thinking to myself, shouldn't everyone in sales in marketing in the technology industry have a profile in LinkedIn or Spoke? Even my mother has a LinkedIn profile. Am I exaggerating to say everyone in the industry should have online presence?
In my mind, when I meet someone, I don't necessarily have to exchange a business card with them in order to find them. If I know their first name and the company they work for, I should be able to find them. If it's a large company and their name is John, probably I need to know their last name or what department they work in, but in theory, that should be enough to find someone in LinkedIn. Strangely enough, though, it isn't. There were marketing people I couldn't find in a Google search, even when I had their business card in my hand, with every one of their professional details.
I honestly feel puzzled. Is there something wrong with my world view? Are there really that many people who are still wary or have privacy issues? Are they so behind the times they don't list themselves anywhere online? Do they think it is useless to have a listing? What reasons have people given you for not having an online prsence?
I keep thinking to myself, shouldn't everyone in sales in marketing in the technology industry have a profile in LinkedIn or Spoke? Even my mother has a LinkedIn profile. Am I exaggerating to say everyone in the industry should have online presence?
In my mind, when I meet someone, I don't necessarily have to exchange a business card with them in order to find them. If I know their first name and the company they work for, I should be able to find them. If it's a large company and their name is John, probably I need to know their last name or what department they work in, but in theory, that should be enough to find someone in LinkedIn. Strangely enough, though, it isn't. There were marketing people I couldn't find in a Google search, even when I had their business card in my hand, with every one of their professional details.
I honestly feel puzzled. Is there something wrong with my world view? Are there really that many people who are still wary or have privacy issues? Are they so behind the times they don't list themselves anywhere online? Do they think it is useless to have a listing? What reasons have people given you for not having an online prsence?
Monday, June 2, 2008
Media Talk
For some strange reason, I am head of the media team for my course in Self-Expression and Leadership. Although I am a company spokesperson and marketing guy, I felt I was not leveraging my knowledge in my personal life to promote my community projects, so I wanted to get over that barrier.
Being in charge of the media basically means that people in our class call me up to get coaching regarding the media. I am sure everyone reading this column knows how much easier it is to give advice than to actually use that advice in your own life. However, at some point you look like a fool if you give advice you aren't taking, so I've done what I tell people to do.
The number one question people ask me is "What do I do to get an article in the media?" In fact, that's basically the only question people ask me. So far. (Hopefully next week I'll get questions like "that didn't work, what next?") This blog seeks to answer the first question.
What do I do to get an article in the media?
That's it. No big secrets there.
The one thing you want to keep in mind is NOT choosing the wrong outlet and being careful not to step on toes. Journalists want to be the first to report something. If yours is not a must-have news item, getting it published somewhere may prevent competing journalists from publishing it. In other words, if it is a national story, go first to the national media, because they won't like being "scooped" by local media.
Keep in mind specialty media. For example, if your project is recording opera so that kids can download and hear opera with their parents, music magazines and web sites might be interested.
BTW, the two projects I mentioned as examples are actual projects from the Landmark course I am doing.
Being in charge of the media basically means that people in our class call me up to get coaching regarding the media. I am sure everyone reading this column knows how much easier it is to give advice than to actually use that advice in your own life. However, at some point you look like a fool if you give advice you aren't taking, so I've done what I tell people to do.
The number one question people ask me is "What do I do to get an article in the media?" In fact, that's basically the only question people ask me. So far. (Hopefully next week I'll get questions like "that didn't work, what next?") This blog seeks to answer the first question.
What do I do to get an article in the media?
- Have an actual story. In this particular course, this is assumed, since all the projects are just amazing.
- Have faith that it's easy. Assuming that you reach the appropriate news outlet, it is their job to come up with interesting things to report, so if you are doing something interesting, they will want to report it. National news outlets are putting up articles every 10 minutes, so believe me, they need lots of people to tell them stuff, because they can't make it all up in their heads (They make up quite a bit of it, judging by the zillions of articles on what someone said about what someone else said.)
- Identify the appropriate outlet. If you are doing a project, for example, where the kids in your school are giving out MP3s to the seniors in the old folks' home down the street, you can't expect to get a spot on the 8:00 TV news (though you might if you did really good footage, know someone, or are a good salesperson). You can, however, get into your city newspaper or on an online news site covering local news.
- Have visuals. Open a paper or an online news site. Amazingly, every article has a picture with it. Some are pretty lame, like a headshot of the person doing the project or a stock photo of a grandfather and a child. The less lame your visual, the more likely the paper is going to want to feature the article. An amazing picture can definitely sell a mediocre article.
- Make it easy for the journalist. Send an e-mail where you practically write the article for them. Remember that they are trying to put something new on line every 10 minutes? If it's all written, the 10 minute goal is easy. Include quotes and all the information you can think of. The most important information goes first, and then you go into detail.
- If at all possible, quote relevant and credible people. If your project is enforcing fishing laws and preventing overfishing, you could include a positive quote from someone at an environmental organization who sounds like an authority. You could include a negative quote from the ministry of agriculture who told you that nobody enforces the law and they don't plan on bothering with it.
- Use the contact details on the web site, then follow up by phone if the journalist doesn't get back to you. If you know the name of a journalist who covers that particular topic, call him up. Again, pitching to a journalist isn't like pitching a sale. Assuming you have an actual story, there is no reason the journalist won't want to talk to you. Every news outlet has an official way to contact them either electronically or by voice, and a system for dealing with those calls.
That's it. No big secrets there.
The one thing you want to keep in mind is NOT choosing the wrong outlet and being careful not to step on toes. Journalists want to be the first to report something. If yours is not a must-have news item, getting it published somewhere may prevent competing journalists from publishing it. In other words, if it is a national story, go first to the national media, because they won't like being "scooped" by local media.
Keep in mind specialty media. For example, if your project is recording opera so that kids can download and hear opera with their parents, music magazines and web sites might be interested.
BTW, the two projects I mentioned as examples are actual projects from the Landmark course I am doing.
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