Saturday, February 28, 2009

Peace by Any Other Name

Before you read this post, you need to promise not to think "yeah, right" until you've given it a few minutes of thought. I got an email from one of the lists I subscribed to describing "The Greatest Marketing Challenge of All Time." Admittedly, my first reaction was "Yeah, right." But then I listened to the interview and decided it was worth my time, and it's worth yours, too.

The challenge, if you haven't heard, is world peace in 5 years. The first thing I heard in the interview that convinced me it was possible was that these people actually created a definition of "peace" that was measurable. They also set up a deadline and wrote a business plan and workbook. In other words, they are looking at world peace as a business venture.

I didn't have to think about why they perceived peace as a business venture, because they laid it out clearly. By and large, almost all business benefits from peace. In other words, peace has monetary value, so it makes sense to perceive it not only as a humanitarian venture, but as a business venture.

In a nutshell, that's why I think that this particular marketing challenge has a chance of success. Even if it doesn't, the people putting this venture together strike me as the kind of people I could learn from; the kind of people I'd be glad to spend my spare time with. And they just might achieve their goal.

What are you waiting for? Join now.

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