Wednesday, September 23, 2009

After the Holidays

Those of you who know me personally know that I've been looking for a new job. The company I was working for had to cut back dramatically, you know the story. (Director or VP Marketing, for those of you who are hiring or know of openings.)

If you live in Israel, you also know that the holidays are upon us. They started last week, and they end in mid-October. And everyone knows that last month was August.

While I've been looking for a job, one of the phrases I've heard from people is that "things will pick up after the holidays". Let me be more specific. The people I've heard that most from are job seekers and placement agencies, not companies.

For all of you "After the Holidays" people, I have to wonder, is that how you run your business? Or your life? Just to put that in tangible terms, if you are an "After the Holidays" type, this is how your calendar year looks, if you live in my country:
  • January (minus the first week, rest of the world still on holiday)
  • February
  • March
  • After the holidays
  • May
  • June
  • After August
  • After the holidays
  • November
  • After the holidays in the rest of the world.
If you are an individual, you also have events like ""After the kids settle in their new school," and "After my mortgage is paid", etc. Businesses also have things like "After the big trade show," and "After so-and-so gets back from overseas." It's easy to see how at least half of your time can get wasted by "after..."

News flash: customers aren't waiting for your holidays to buy products or get their existing products serviced. The love of your life isn't waiting until your mole has been removed to go out and date other people. Your kids grow at the same rate regardless of the calendar date.

Successful companies aren't waiting until "after" to do their business. If they need to fill a position, they start advertising for the position. I've had interviews in August. I've had interviews right smack in the middle of the holidays. And this week it I got it: these are the kinds of places I want to work. Places where when they need to fill a position, they do it. They work around this guy's flights and that guy's vacation, and this holiday and that event. What needs to get done gets done, without excuses, and without delay. Without "after".

Look at your own life. How often do you find yourself saying "After..." or "Someday..."? Look at the price you are paying for waiting. And then, get off your rear, and do it. Today.

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